Amazon RelayCon 2024

Client: Amazon
Role: Art Director
What I did: Art Direction, Illustration, Creative Reviews
The Team: Creative Director: Clayton Taylor

RelayCon is Amazon Relay’s Carrier conference, an event that is both a celebration of their best-in-class carrier partnerships and an opportunity for carriers to advance their knowledge of the Amazon business, technology and advancements in sustainability. This year the event took place in Las Vegas, NV.

I worked on creating the hero artwork and creative toolkit used by internal teams and external agencies. The toolkit elements were inspired by neon signs of Vegas and a modern take on synth-wave desert scenery of multiplayer games. Colors are bold and highly saturated and the messaging includes subtle gaming references alluding to both experiences on the Vegas strip and the strategy involved in running a successful business. In addition, I also reviewed, consulted and approved 100+ creative assets created by external agencies.

Results:
685 attendees
504 carriers (Goal was 400 carriers)
1sold out event