Background
The previous loading screen on the app used by Delivery Drivers showed the increasing number of stops and packages that needed to be delivered. Drivers found this overwhelming and were frequently requesting route changes.

The ask
The ask was to create a series of illustrations for the app loading screen that can be switched out depending on the season, upcoming holiday, or personal milestone. The goal is to help improve driver sentiment by presenting positive and encouraging content.

Deliverables
85+ unique illustrations that can easily be changed throughout the year.

Result
Since the rollout of the new loading screen, Delivery Service Partners have noticed a decrease in the the number of Drivers asking for route changes.