REI Co-op Holiday Catalog
Client: REI Co-op, 2022
Role: Designer
What I did: Catalog Design, Concept Development, Member Image and Quote Selection, Studio Photography AD, Collaborated with Merchants on Product Selection.
The Team: Sr. Art Director: Aaron Bloom, Copywriter: Scott Clampett
THE CONCEPT
Time outside lets us relax, breathe deep and find our truest selves. Like when you finally reach that breathtaking view only for the sky to dump buckets on you—and all you can do is cry-laugh. We create something bigger than ourselves when all our stories come together, connecting us all and grooming a path for the stories yet to come. And that potential is the real gift of the holiday season.
