Client: REI Co-op
Role: Art Director, Designer

An Employer Brand is the combined expression of how a brand shows up for its employees across benefits, actions, communications and experiences. I worked to build a design system and create guidelines that contain practical tools to help maintain the integrity and spirit of the REI Co-op Employer Brand across all mediums. The guide contained approved messaging and design direction to support executional phases of the work. In addition, I art directed an employee video that highlights different employees from around the co-op. This video is featured on the homepage of REI’s career site. I also created an employee pocket guide that was distributed to all co-op employees.

The Team: Creative Director: Jason Sutherland, Sr. Copywriter: Taylor Rebhan