REI Holiday Campaign
Client: REI Co-op
Role: Designer
What I did: Campaign Concepting, System Design, Linocut Illustrations, Art Direction for Off Price Studio Photography, Assistant Art Director for Location and Full Price Studio Photography
The Team: Sr. Art Director: Sam Ricca, Sr. Copywriter: Becca Hawk, Assoc. Creative Director: Ryan Meline, Creative Director: Jonathan Springer, Photographer: Ashley Batz, Creative Producer: Una Harris.
GIVE THIS
Being outside gives us so much. It gives us that unwipeable smile on the first sunny day of the year. It gives us butterflies with every ski run. It gives us pure awe of the world around us with every bug crawling, mountain vista, touch of moss. You can’t wrap that in a bow, but you can give what gets them out there. With REI, you can give a little of what outside gives you. This season give joy. Give awe. Give peace. Give goosebumps. Give This.
